First the good news. ACE, the Association of Consulting Engineers,
reports that for the past four successive quarters, a majority of
consultants have enjoyed an increase in UK workload. This has not
happened for a long time.
Now the bad news: gross fees for the same period (to autumn 1994)
are down - by 7%.
The explanation is as ominous as it is simple. Competition is
cutthroat, margins have been slashed, and consultants now run
unacceptable risks as a matter of routine.
Add to this the current downturn in two of engineering's staple UK
markets, water, and highways and you have a pretty grim picture.
Few in the profession doubt that several more consultants will
follow Travers Morgan to the wall before the situation improves.
Eric Mansfield, business affairs spokesman at ACE, says: 'The hard
truth is that there is a small pool of work and an oversupply of
engineers. Firms are putting in suicidal, below-cost bids that
cannot satisfy the client. Yet clients are themselves short of
money and find it very hard to accept anything other than the
lowest bid.' To further increase the misery of hard up engineers,
clients continue to exploit the low-bid market by inviting tenders
from large numbers of firms.
Sydney Lenssen, a director of Pell Frischmann, explains what
happened when he inquired recently about selection procedure on a
job with a capital value of œ30 million. 'I was told that a
shortlist of five was to be drawn up from 40 prequalifying firms.
Those five were to be interviewed and two or three firms selected.
They would have to return for a further interview before a final
appointment would be made.'
He adds that clients know consultants are prepared to risk
considerable time and money in tendering - even when the odds are
heavily against a contract win. Lenssen believes many firms now
operate an unrealistic balance between risk and reward - a view
which is now a consensus within the consulting profession. Having
battled through the recession, it seems many firms will not survive
a recovery.
In a relatively secure position is Mott MacDonald. It is one of the
UK's largest firms, enjoying perhaps a 10% share of the UK
consulting market. It also has a good spread of expertise which was
reinforced last year by the acquisition of power and communications
specialist Ewbank Preece.
Mott MacDonald has the capacity to exploit engineering
opportunities in virtually any sub-sector of the home market - so
it is a measure of how tight the market has become when group
director Peter Chesworth admits he is still 'not terribly
optimistic' about the UK.
'It's getting harder to improve our slice of the domestic market,'
he said. 'There are not too many new areas left for us to go into.'
Given the immediate prospects for UK workload, that is a serious
situation.
Said Chesworth: 'We have already been affected by recent reviews of
the roads programme. For instance, we were involved in both the
Newbury and the Doncaster bypass schemes, but these have now been
postponed.'
Water spending is continuing to slow down. 'Despite a slight
increase in the building sector, overall UK workload is now almost
static. And as highways and water spending run down further, it
could be about to decline.'
The bleak condition of the home market has driven many consultants
to search abroad for sunnier economic climes. There has been some
success, with UK firms currently involved in some œ66 billion
(capital cost) of work worldwide.
Chesworth says overseas markets now account for around 60% of
Mott's earnings - up from around 40% three years ago. Similarly,
Halcrow has increased its overseas share from 30% to 50%, and
mighty Maunsell now receives just 35% of total earnings from the
whole of Europe.
Commenting on the overseas picture, chief executive of Maunsell in
UK and Europe, Peter Jarvis, said: 'Europe is quiet at the moment,
but there's growth in South East Asia, and China in particular is
very strong. Australasia also now seems to be seeing some real
recovery.'
He admits that certain markets permit a profitability now unusual
in the UK. But as if to soothe jealous rivals he added: 'It is
quite possible to go for a job in Asia and find tender lists every
bit as long as in the UK and competition just as fierce.'
Despite more widespread international competition, there is no
doubt that foreign work is now a mainstay of those UK firms which
can make it so. It cannot, however, provide a lifeline for every
British engineer.
As Chesworth points out: 'Margins in Asia might be wider than here,
but the culture is different and the risks are greater. You never
know when something is going to suddenly turn and bite you.'
And as well as the natural increase in risks associated with
working away from home, the political risks run by contractors and
consultants in Malaysia, Hong Kong and China have become well known
in recent years.
For companies without a strong tradition of extensive work abroad,
such risks loom especially large.
Pell Frischmann's Lenssen said: 'We have increased our proportion
of earnings from overseas to around 5%. I wish we could do more,
but we do not find it easy. It costs around œ150,000 or more
per annum to send someone to a new country - and it can easily be
two or three years before you get any work out of it.
'It is an enormous investment and the returns are risky.'
Unfortunately, the same can be said of the new opportunities now
arising from one of the few bright spots on the domestic scene -
the Government's Private Finance Initiative (PFI).
Consultants have teamed up with contractors and banks in consortia
to bid for such schemes as the Channel Tunnel Rain Link and DBFO
(design build finance and operate) roads. The size of such projects
means they could compensate for large amounts of business lost
through cuts in public spending, and so firms which succeed in this
area can look forward to a significantly rosier future than their
less fortunate colleagues.
However consultants have signed up for PFI under very different
terms. Maunsell, for example, is determined not to take any
unnecessary risks. Jarvis said: 'We have given this a lot of
thought, and decided to remain advisers, rather than equity owners.
We are self-owned, and have to consider carefully the risks and
call on capital involved.'
Given the full consortia members are expected to participate in the
financing of projects costing up to œ1 billion, perhaps
Jarvis's caution is understandable. However most other consultants,
Mott among them, hope to take an equity stake in a successful PFI
consortium. The revenue towards rewards from taking such a risk
could be considerable, and the wish of engineers to see a decent
return for once is equally understandable.
Strongly placed in this high stakes investment game is consultant
Acer, owned by Welsh Water. At interim results in September last
year Acer reported an operating loss of œ2.8 million. But
chief executive Stuart Doughty plans to use the financial strength
of the parent utility to reverse Acer's fortunes. He said: 'It puts
us in a very beneficial position. We should be able to operate at
slimmer margins to our competitors who do not have the same ability
to invest. PFI is a great opportunity for us and we intend to make
the most of it.'
One might expect such a bullish stance from his rival to perturb
Jarvis - or at least raise the concern that Maunsell might be left
out if PFI proves as profitable as some hope. But not a bit of it.
In fact Jarvis is promulgating a plan whereby Maunsell shares the
profits without directly sharing in equity or risk.
He said: 'Suppose our idea for a DBFO road saves the consortium we
are advising œ1 million in construction - or œ1 million
per annum in running costs. It is reasonable for us to ask for some
recognition of that. We are entitled to be rewarded.'
Clearly Maunsell is confident, believing that consortia bidding for
the largest schemes will be unable to ignore its unrivalled
capacity. The corollary to this is that lesser firms will have to
buy their way into consortia - exposing themselves to risks they
may be less able to make.
So it is the largest names, with the money and resources to take on
new opportunities, which look likely winners in the coming
shake-out. As in the world of contracting, the professional firms
of the future will be fewer, bigger, and more commercially astute.