JCB may have lost market share, but annual sales have still
increased from around 2,100 to 2,600 and the company retains the
number one slot by a huge margin. Cat, as expected, is moving up
the tables and will continue to do so in 1995 having produced its
50,000th unit in the Leicester factory in December 1994. Case
retains the number three slot in the UK, whereas in global terms it
is fighting for the gold medal with Cat.
MF, under its two-year-old Fermec banner, should not be written
off. It may have dropped two places in the UK, but in global terms
the new range of TDLs has revived the name and there is little
doubt the same will happen in the UK. Not too many years ago JCB
and the old MF, with an inferior product, each held similar shares
of the UK market. The new range, and management, have revitalised
the company and its distributors and we will be very surprised if
it does not claw back market share.
If our figures are accurate, the damage caused by the four years
1990-93 are evident. Some industry experts insist that the 1988
figures are an aberration, a one off buying spree created by freely
available cheap money. There could be some truth in the argument
since huge numbers of machines purchased that year never turned a
wheel, or track, in anger and led to the eventual collapse of many
hire companies.
Many are amazed not only at the speed with which changes have been
made to tractor-digger-loaders, (TDLs) but also at the high levels
of sophistication that are now being achieved in what is, in
essence, a fairly basic machine. From a basic agricultural or
industrial tractor, strengthened with little more than a perimeter
frame to carry the loader and backhoe, the machines have developed
into purpose-built units.
The almost universal introduction of four-wheel-drive was a turning
point that allowed the TDL to effectively compete with the small
four-wheel-drive loader. Load sensing, or simply higher efficiency
hydraulics, meant that the digger was a fair match, productivity
wise, to the mid-range minis. The only restriction to versatility
was the fact that it could only slew 180¼.
To bring the story up to date, Hydrema set the trend with its four
equal-sized, four-wheel-drive and articulated steering 800 series
which could also slew the digger through 280¼.
JCB answered the challenge with the 4CX, but mounted everything
within a rigid chassis and added a three-mode system to give front,
all-wheel and crab steering. MF then entered the lists with its 965
equal-sized wheels, rigid chassis machine, also with three steering
modes.
Not to be outdone, Cat invited plant journalists to Leicester to
see its response in the form of the 438B Turbo 4WS. This unit does
not follow the standard pattern, but retains the small front, large
rear wheel layout. Another difference is the steering system; a
dash mounted rocker switch is used to select front or all-wheel and
a second switch mounted on the loader control provides independent
rear wheel steer.
Thus the machine can be operated in the conventional front-
wheel-steer mode and, when necessary, the operator can tighten the
turn radius by steering the rear wheels independently of the front.
The real application advantage is when backfilling or grading,
since the unit can be crabbed- and steered around varying radii -
an impossibility with conventional all-wheel-steer systems.
The disadvantages are that on loader work in soft ground, the small
diameter front wheels swallow huge amounts of horsepower and
secondly, although the company makes great play of its reduced
turning circle, the MF 965, even with its big front wheels, turns
considerably sharper.
National preferences play a large part in the reasons for buying a
particular type of machine. The Americans, for instance, and a
number of other countries simply cannot understand why we insist on
sideshifts when, for them, centre mounts are more than adequate for
their needs. The Scandinavians appear to be equally split over
whether their diggers are centrally or side shift mounted and have
no qualms at all over the British obsession of stability with artic
steer machines. They demand the biggest, 1.0m3 and more, front
bucket and most sophisticated units with in cab quick change
attachments, and full servo or electric controls at both loader and
digger positions, including in cab quick change attachment hitches.
They also insist of being able to drive with equal facility from
either position. I have yet to find a machine there without air
conditioning or central heating as standard.
Last year in Sweden, I watched as an operator with a big Volvo TDL
transported 1.25m3 of pea gravel in the front bucket, unhitched it
next to a domestic sewage outfall, spun the TDL around, reversed
the digger bucket to face shovel, picked up gravel from the loader
bucket and very gently, using the oscillating bucket, dribbled the
material around the pipe.
The man never left the cab during the whole series of operations
which took less than eight minutes. 'Unnecessary sophistication,' I
thought. But when you are told that manual labour is (a) simply not
available and (b) if it is, horrendously expensive, you understand
why manufacturers have gone to such lengths. They are only
satisfying a customer need.
One version of TDL that has gained universal acceptance in all
four corners of the world is the telescopic dipper. Like the 4 in 1
loader bucket that became de rigueur in the early 1960s, the
tele-dipper became and continues to be the preferred option today.
Whereas the 4 in 1 was a fashion accessory on most machines, plant
hirers refused to buy machines with standard buckets because
customers insisted on the multi-purpose version, even though it was
never used.
You do not need to dig a 4.5m deep trench to appreciate the value
of the tele-dipper. Even on jobs like house footings of around 1.0m
deep, the extending dipper can eliminate around one move in three,
and on a 10-hour cabling run, that means a real time saving.
Make no mistake, the time is not too distant when all customers
will demand the same high levels of sophistication. Look at any
machine sector; remember the time when the experts said there would
never be 100t dumptrucks, big excavators, RTFLs with 13m reaches or
wheeled loaders with 12m3 buckets. Dumptruck fleets of 200t are
impressive but not uncommon, O&K and Hitachi say the UK is one
of the biggest markets for their big mining shovels and Merlo,
Manitou and JCB are now talking third generation telehandlers which
visitors to Bauma may see with 15m booms.
There is still plenty of development life to come in TDLs. Computer
engine-pump management systems, which are now pass' in excavators
and becoming standard in four-wheel-drive loaders, will soon work
their way down to TDLs. MF already has an electronic plug-in fault
finding/recording system capable of storing huge amounts of
information and with minor tweaking, could easily add the whole
history of the machine including current and previous owner
details, outputs, distance travelled, number of cycles, major
faults, service schedules and any-language fault finding
procedures.
One of the most interesting aspects of the TDL sector is that
machines are, as expected, forever getting bigger, but also getting
smaller.
Lewis with the Badger and Thwaites with the Alldig virtually had
the compact market to themselves at one stage and while both are in
engineering terms well built, neither has the marketing presence of
JCB.
The 2CX changed the ground rules and although the first model was
short on both engine and hydraulic power, it had all the
sophistication of its bigger brothers. The company soon added a
fourth cylinder to the Perkins diesel, tweaked the hydraulics,
changed both loader and backhoe geometry to give more power all
round, and the sales figures now speak for themselves.
How small can you go with TDLs has probably been definitively
answered by JCB and the 1CX. Using the power pack and drive line
componentry from the Robot skidsteer, the unit carries a proper
twin boom loader and purpose-built sideshift backhoe.
Going back to the top end of the sector, Hydrema has solved the
180¼ slew problem twice over. The first time was to build the
backhoe and slew system to allow 280¼, then later, mounting
the backhoe and cab on a slew ring which gives 280 plus a further
independent 180¼ on the backhoe itself. The result is a digger
that can effectively slew 360¼.
There is a dark horse lurking on the horizon in the shape of Benati
of Italy, now owned by Ford New Holland Fiat. The Ford backhoe has
been languishing in fifth place in the UK and the company needs new
models to raise market awareness. Benati has models that may be
able to do just that.
The 2000 model is, we understand, currently being put through its
paces in America. The unit follows the latest thinking in big TDLs
with four equal-sized-wheels on a rigid chassis. Power is supplied
by a 70kW Fiat turbocharged diesel driving through a four-speed
powershift and shuttle. The loader comes as standard with a 1.2m3
bucket and digging depth is a massive 6.5m with the dipper
extended, and 5.4m retracted.
Case has already launched four new models in the US and the story
is that they may appear here in late 1995 or early 1996. The model
range starts with the 570LXT and on through the 580L, 580 Super L
and topping out with the 590 Super L. Case management believes that
the new Super L series backhoe is up to 20% more productive than
the outgoing Super K models.
Changes include a dry frame, the fuel and hydraulic tanks are no
longer an integral part of the frame, and there is a completely new
cab with noise levels below 79dB(A). The boom and dipper have also
been redesigned to give a narrower cross section without loss of
strength, and there is also a new in-line loader linkage. Case has
applied for a patent on its new hydraulic system which has a
priority slew circuit, and, combined with the computer-designed
control valve, is said to give smoother, faster response to
operator inputs.
Virtually all TDLs are now equipped with torque converters,
shuttles and four/five-speed gearboxes or hydrostatic
transmissions. I wonder how long it will be before the first fully
automatic four-speed transmission makes its appearance. They have
now become near-standard equipment on four-wheel-drive loaders, but
the TDL has a wider range of applications where an auto box would
be of greater benefit.
Fermec md Richard Robson led the management buyout of MF two years
ago and has revitalised both company and product. It now builds
backhoes for Kobelco in America and more recently has concluded a
collaborative agreement with Calcutta based Hindustan Motors. The
Indian company already builds certain models of Terex dumptrucks
and Cat loaders and this latest MF agreement gives them access to
the series T backhoe loader.