Intermat in Paris may not be as big as Bauma but it is still a
really good Continental show and an excellent barometer of what is
happening.
After four days there the consensus is that the temperature of the
industry is rising. Maybe we are not headed for a year-long
heatwave business-wise but some long sunny spells seem certain.
On many stands the euphoria from new products and good sales
figures was palpable.
None more so than the adjoining displays of Case and Fermec. Both
made great play of their new skid steer loader range as well as
revised and upgraded backhoe loaders. Excavators were not forgotten
either with the 588 models from Case making their international
show debut. Judging by constant crowds on both stands there was
keen interest from both hirers and contractors.
Mike Edmondson, construction equipment vice president of Case
Europe was bullish: "Intermat is traditionally good for us. This
year it's even better because we now have Fermec which gives us a
two-pronged strategy.
"Our marketing thrust has been thought through and you will see
changes as it develops and gathers pace. Fermec will strengthen its
dealer network and we are both aiming for improvements on all
fronts including skid steers where our new models are very
strong."
CAT and its French mono-dealer Bergerat Monnoyeur were in buoyant
mood too as they used Intermat to launch the G-Series version of
the mighty 992. Now equipped with a monoboom front end (which saves
7t over the old dual-armed model) the particular 992 at Paris was
said to be "possibly heading for the UK." Watch this space for
details.
Intermat also featured the show debut of CAT's B-series excavators.
Judging by its success with the first series CAT can look forward
to even better sales of the new, improved models.
Ingersoll-Rand seems to go from strength to strength and its huge
stand was covered with new kit. The Titan 225 and 325 machines from
ABG took pride of place but the new ECM570 crawler drill was very
impressive too. It uses a Montabert HC hydraulic drifter which
keeps "everything in the family."
Montabert itself launched a pair of hammers the 95 and 150. The new
models are aimed at small and medium machines (eg. skidsteers,
minis or backhoe loaders) from 2.5t to 12t and offer protection
against so-called backfiring.
Komatsu had not trailed it before the show but the eye catcher on
its stand had to be the purple PW-128UU wheeled excavator.
It is a brand-new model featuring an articulated boom that folds up
neatly for travel. And travel it does - at up to 50kph! It features
full auto-transmission and has MacPherson strut hydropneumatic
suspension to all four wheels.
JCB was flying the flag very determinedly with a rake of first-time
shown kit. The display included all the new backhoe loaders, the
new small artic, hydrostatic wheeled loaders and their big brothers
the 446 and 456. Every time I passed the JCB stand there was a
crowd watching the usual excellent show of performing machines.
Even the weather was kind with the sunlight glinting off the JCB
yellow.
Benford used Intermat to announce its new strategic alliance with
Stanley Hydraulic Tools of Milwaukee, USA. From June 1, 1997
Benford will manufacture the Stanley hydraulic power pack range at
Warwick.
The Stanley range of hand-held and boom-mounted breakers and other
hydraulic tools will be imported and sold through the existing
Benford/Stanley network. Benford light equipment manager Simon
Milligan heads up the sales team.
Samsung was a little tucked-away amid the Intermat crowds but
marketing manager Nick Rose was cheerful and confident. "We've made
the move back to the UK and it's shortened our communication lines
to the design and production teams - which has to be positive
news," he said.
"Sales are growing both in the UK and Europe and that's excellent
news too." He was probably heartened by the news that Korean rival
Hyundai had quietly closed its Belgian factory a couple of weeks
before.
Amilcare Merlo himself was on the stand as Merlo's latest Roto
40.18EV went through its impressive repertoire, taking its payload
up to 18m and fully-rotating 360¼ into the bargain.
No wonder Sr Merlo and John Iles were wearing big smiles. The Cuneo
factory cannot build these machines quick enough.
That's it from Intermat; next year it's BAUMA '98. See you at SED
'97!