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Steel and concrete lobbies join campaign to promote new commercial work - Rivals unite to boost new build
00:00 28 May 1997
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Steel and concrete contractors are banding together in a rare show
of unity to launch a government sponsored campaign to increase the
commercial and industrial new build market.
The British Constructional Steel Association and the British Cement Association are to meet with the DoE's new construction directorate head John Hobson next month to plan the launch of the campaign.
The campaign has been prompted by a British Chamber of Commerce report last year which revealed that more than 50 per cent of commercial and industrial companies were dissatisfied with their property stock and that more than half were housed in pre-war properties.
"The Government recognises that the productivity of British business is suffering because of the poor quality of the building stock in which much of it is housed," said BCSA director Derek Tordoff. "By launching this campaign we hope to encourage businesses to consider new build premises."
An advertising campaign is planned which will promote the benefits of new build premises to the industrial and commercial sectors. The government may also offer a grant for companies to pay for a consultant to estimate the pros and cons of moving to new premises. Companies can then use the consultant's report to convince bank managers of the benifits of moving premises.
"This sort of grant is already available in enterprise areas but we want it applied nationally. The spin offs from such a grant will have tremendous benefits for the commercial and industrial sector and in turn benefit the construction industry," added Tordoff.
A BCA spokesman confirmed the joint venture with the BCSA this week.
"It is early days yet, but through this initiative we are hoping to make the option of replacing commercial and industrial property with new build stock much more attractive to British business, said the spokesman. "The aim is to find out what the obstacles are for commercial and industrial businesses wanting to move to new build premises and help to remove those obstacles."
The British Constructional Steel Association and the British Cement Association are to meet with the DoE's new construction directorate head John Hobson next month to plan the launch of the campaign.
The campaign has been prompted by a British Chamber of Commerce report last year which revealed that more than 50 per cent of commercial and industrial companies were dissatisfied with their property stock and that more than half were housed in pre-war properties.
"The Government recognises that the productivity of British business is suffering because of the poor quality of the building stock in which much of it is housed," said BCSA director Derek Tordoff. "By launching this campaign we hope to encourage businesses to consider new build premises."
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An advertising campaign is planned which will promote the benefits of new build premises to the industrial and commercial sectors. The government may also offer a grant for companies to pay for a consultant to estimate the pros and cons of moving to new premises. Companies can then use the consultant's report to convince bank managers of the benifits of moving premises.
"This sort of grant is already available in enterprise areas but we want it applied nationally. The spin offs from such a grant will have tremendous benefits for the commercial and industrial sector and in turn benefit the construction industry," added Tordoff.
A BCA spokesman confirmed the joint venture with the BCSA this week.
"It is early days yet, but through this initiative we are hoping to make the option of replacing commercial and industrial property with new build stock much more attractive to British business, said the spokesman. "The aim is to find out what the obstacles are for commercial and industrial businesses wanting to move to new build premises and help to remove those obstacles."
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