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... Sumitomo deal extends Case range
00:00 09 Sep 1998
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21t and 33t machines"
These three sizes match the operating weights of existing 88 series machines. But, Madame Rausch was adamant that the two model ranges are complementary to each other and suggested they would sell for similar prices.
She also stated: "The new machines will not be sold at a price premium." and insisted: "the 88 series machines are different but not necessarily technically inferior to the new Case/Sumitomo product". She made the point that the '88 series has an extremely wide range of attachments which would help to ensure its continued popularity.
The new generation machines will be available in early 1999 and will be sourced from Japan - at least initially. Under the terms of the alliance Case dealers will also be able to sell the Sumitomo-designed excavators in Latin America and Australia. Opportunities to further expand the alliance in Asia are still being discussed.
The two companies formed the foundation for the current alliance in 1992, when Case began selling excavators supplied by Sumitomo in North America. Today, Case sells seven excavator models in North America designed by Sumitomo ranging in size from 12 to 50 tons. The alliance ensures that new models from Sumitomo will continue to be added to this range. Within hours of JCB bowing out of its ten-year joint venture to build excavators with Sumitomo of Japan, US manufacturer Case Corporation revealed it had finally completed the formalities to take advantage of Sumitomo's engineering expertise.
In addition to completing details of a global alliance to manufacture and market hydraulic crawler excavators the two manufacturers have formed a 50/50 joint venture company (LBX Company) in North America to acquire and operate the excavator business of Link-Belt Construction Equipment.
In Case's European region, the two companies' alliance means that Case dealers will be able to sell Sumitomo-designed crawler excavators under the Case brand throughout Western and Eastern Europe, the Commonwealth of Independent States and in most countries in Africa and the Middle East.
According to Madame Francoise Rausch, Case's director of sales and distribution Europe, these machines will be in addition to Case's current line of excavators made at the company's French factory in Crepy.
Madame Rausch told CJ:"The new agreement adds five new Case/Sumitomo models to the existing model range of '88 series excavators. There will be one at 7t at the bottom of the range, and one at 45t at the top of the range where Case has not been for many years, there will also be 13t, 21t and 33t machines"
These three sizes match the operating weights of existing 88 series machines. But, Madame Rausch was adamant that the two model ranges are complementary to each other and suggested they would sell for similar prices.
She also stated: "The new machines will not be sold at a price premium." and insisted: "the 88 series machines are different but not necessarily technically inferior to the new Case/Sumitomo product". She made the point that the '88 series has an extremely wide range of attachments which would help to ensure its continued popularity.
The new generation machines will be available in early 1999 and will be sourced from Japan - at least initially. Under the terms of the alliance Case dealers will also be able to sell the Sumitomo-designed excavators in Latin America and Australia. Opportunities to further expand the alliance in Asia are still being discussed.
The two companies formed the foundation for the current alliance in 1992, when Case began selling excavators supplied by Sumitomo in North America. Today, Case sells seven excavator models in North America designed by Sumitomo ranging in size from 12 to 50 tons. The alliance ensures that new models from Sumitomo will continue to be added to this range.
These three sizes match the operating weights of existing 88 series machines. But, Madame Rausch was adamant that the two model ranges are complementary to each other and suggested they would sell for similar prices.
She also stated: "The new machines will not be sold at a price premium." and insisted: "the 88 series machines are different but not necessarily technically inferior to the new Case/Sumitomo product". She made the point that the '88 series has an extremely wide range of attachments which would help to ensure its continued popularity.
The new generation machines will be available in early 1999 and will be sourced from Japan - at least initially. Under the terms of the alliance Case dealers will also be able to sell the Sumitomo-designed excavators in Latin America and Australia. Opportunities to further expand the alliance in Asia are still being discussed.
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The two companies formed the foundation for the current alliance in 1992, when Case began selling excavators supplied by Sumitomo in North America. Today, Case sells seven excavator models in North America designed by Sumitomo ranging in size from 12 to 50 tons. The alliance ensures that new models from Sumitomo will continue to be added to this range. Within hours of JCB bowing out of its ten-year joint venture to build excavators with Sumitomo of Japan, US manufacturer Case Corporation revealed it had finally completed the formalities to take advantage of Sumitomo's engineering expertise.
In addition to completing details of a global alliance to manufacture and market hydraulic crawler excavators the two manufacturers have formed a 50/50 joint venture company (LBX Company) in North America to acquire and operate the excavator business of Link-Belt Construction Equipment.
In Case's European region, the two companies' alliance means that Case dealers will be able to sell Sumitomo-designed crawler excavators under the Case brand throughout Western and Eastern Europe, the Commonwealth of Independent States and in most countries in Africa and the Middle East.
According to Madame Francoise Rausch, Case's director of sales and distribution Europe, these machines will be in addition to Case's current line of excavators made at the company's French factory in Crepy.
Madame Rausch told CJ:"The new agreement adds five new Case/Sumitomo models to the existing model range of '88 series excavators. There will be one at 7t at the bottom of the range, and one at 45t at the top of the range where Case has not been for many years, there will also be 13t, 21t and 33t machines"
These three sizes match the operating weights of existing 88 series machines. But, Madame Rausch was adamant that the two model ranges are complementary to each other and suggested they would sell for similar prices.
She also stated: "The new machines will not be sold at a price premium." and insisted: "the 88 series machines are different but not necessarily technically inferior to the new Case/Sumitomo product". She made the point that the '88 series has an extremely wide range of attachments which would help to ensure its continued popularity.
The new generation machines will be available in early 1999 and will be sourced from Japan - at least initially. Under the terms of the alliance Case dealers will also be able to sell the Sumitomo-designed excavators in Latin America and Australia. Opportunities to further expand the alliance in Asia are still being discussed.
The two companies formed the foundation for the current alliance in 1992, when Case began selling excavators supplied by Sumitomo in North America. Today, Case sells seven excavator models in North America designed by Sumitomo ranging in size from 12 to 50 tons. The alliance ensures that new models from Sumitomo will continue to be added to this range.
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