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Hyundai plans for Europe
00:00 04 Nov 1998
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by Ian Brown
President of Hyundai Heavy Industries (HHI), HB Kim has said: "Hyundai wants to be the world's fifth biggest manufacturer in construction equipment within ten years."
Judging by the European dealers' rapturous reception, as Mr EY Lee MD of HHI Europe unveiled no less than 14 new models in Belgium ten days ago, that target may be too modest. As European sales and marketing manager Harry de Bruijn announced a dealer support package, the applause grew even louder.
The 14 new models comprise: four new mini excavators (built by Imef in Italy except the 5t model built in Korea), three new compact wheeled loaders (also built in Italy by Palazzani), three new Dash-3 wheeled loaders plus a tool carrier derivative, a 600kg capacity skidsteer loader and three new models in the Dash-3 Robex excavator range. There will also be a new Dash-3 65t excavator late in 1999.
The new models of mini excavator come in as the R15 at 1,500kg, R30 at 2,700kg, R40 at 3,750kg and - not strictly a mini in Hyundai's view - the R55-3 at 5,400kg.
Compact articulated wheeled loaders are the HL700-3 (0.7m3), HL710-3 (0.8m3) and HL720-3 (1.0m3) and all have hydrostatic transmissions with spacious cabs.
Three new Dash-3 wheeled loaders, the HL730-3, HL740-3 and HL780-3 come in at respective weights of 9,000kg (1.4-1.8m3), 11,100kg (1.7-2.3m3) and 29,300kg (4.2-5.5m3) and all feature Cummins diesel power with soft-shift auto-transmission. An optional HL740-TM3 has parallel-action lift arms and is intended as a tool-carrier. Cabs are equipped with all the goodies you've come to expect from Hyundai, that is, radio/cassette, suspension seat and aircon.
But it is excavators where Hyundai has really scored in the UK and the new Robex-3 models can only add to the sales score (European sales across the board are up 37 per cent in 1998 over 1997). The new models are the 160LC-3 at 16,600kg and the 250LC-3 and 250NLC-3 at around 24,000kg depending on front-end equipment. All feature Cummins diesel power with engine/pump management by improved CAPO (Computer Aided Power Optimisation) and four-switchable modes to suit the task in hand. Bucket linkage pins are sealed to keep dirt out and grease in to give longer life and easier bucket changing.
Hyundai's range stands currently at 36 models and Kim says it will swell to 163 models including 'dozers, rollers, graders and cranes.
When Harry de Bruijn tells you that his target for 1999 is 1,000 units and for year 2000 it's 1,200, somehow he's easy to believe.
President of Hyundai Heavy Industries (HHI), HB Kim has said: "Hyundai wants to be the world's fifth biggest manufacturer in construction equipment within ten years."
Judging by the European dealers' rapturous reception, as Mr EY Lee MD of HHI Europe unveiled no less than 14 new models in Belgium ten days ago, that target may be too modest. As European sales and marketing manager Harry de Bruijn announced a dealer support package, the applause grew even louder.
The 14 new models comprise: four new mini excavators (built by Imef in Italy except the 5t model built in Korea), three new compact wheeled loaders (also built in Italy by Palazzani), three new Dash-3 wheeled loaders plus a tool carrier derivative, a 600kg capacity skidsteer loader and three new models in the Dash-3 Robex excavator range. There will also be a new Dash-3 65t excavator late in 1999.
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The new models of mini excavator come in as the R15 at 1,500kg, R30 at 2,700kg, R40 at 3,750kg and - not strictly a mini in Hyundai's view - the R55-3 at 5,400kg.
Compact articulated wheeled loaders are the HL700-3 (0.7m3), HL710-3 (0.8m3) and HL720-3 (1.0m3) and all have hydrostatic transmissions with spacious cabs.
Three new Dash-3 wheeled loaders, the HL730-3, HL740-3 and HL780-3 come in at respective weights of 9,000kg (1.4-1.8m3), 11,100kg (1.7-2.3m3) and 29,300kg (4.2-5.5m3) and all feature Cummins diesel power with soft-shift auto-transmission. An optional HL740-TM3 has parallel-action lift arms and is intended as a tool-carrier. Cabs are equipped with all the goodies you've come to expect from Hyundai, that is, radio/cassette, suspension seat and aircon.
But it is excavators where Hyundai has really scored in the UK and the new Robex-3 models can only add to the sales score (European sales across the board are up 37 per cent in 1998 over 1997). The new models are the 160LC-3 at 16,600kg and the 250LC-3 and 250NLC-3 at around 24,000kg depending on front-end equipment. All feature Cummins diesel power with engine/pump management by improved CAPO (Computer Aided Power Optimisation) and four-switchable modes to suit the task in hand. Bucket linkage pins are sealed to keep dirt out and grease in to give longer life and easier bucket changing.
Hyundai's range stands currently at 36 models and Kim says it will swell to 163 models including 'dozers, rollers, graders and cranes.
When Harry de Bruijn tells you that his target for 1999 is 1,000 units and for year 2000 it's 1,200, somehow he's easy to believe.
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