Delivery of "affordable and sustainable housing" should be the aim
of developers. That was the message from Benjamin Derbyshire, a
partner with architect Hunt Thompson Associates, which is working
on the Greenwich Millennium Village with Taywood Homes.
But to be affordable, housing developers needed to find a 25-30 per
cent improvement in efficiency to see commensurate savings in cost.
To do that "we need to industrialise processes to achieve added
value," he said. "We need to deploy systems to offer customers
added benefits, rather than Widow Twanky stylisation to seduce
through superficial kerb appeal."
He urged developers to use current technologies, particularly
manufacturing processes and information technology to deliver an
adaptable high quality environment that meets today's needs.
"We are in the business of not just building houses but
place-making. That, in our analysis, requires responsiveness to
end-users and a creative approach to industrialisation and
information technologies. It is a thoroughly commercial
proposition."