When construction's chattering classes have talked about
rationalisation they have generally meant cutting capacity. If a
few contractors would just oblige everyone else by going bust,
merging or being taken over then the survivors would have more
breathing space on tender lists and more hope of decent
margins.
Until as recently as 1996, the industry was convinced of that
argument. With some exceptions, so was the City. But not any more.
As our analysis opposite confirms, the industry is awash with
takeover and merger speculation. Yet the City's reaction is 'So
what?' Few brokers seem to believe that contractors can do much
more than add 1 per cent to their meagre profit margins. Hardly
anything to get excited about.
Nor, it seems, are contractors much more confident of their
abilities. That is why the likes of Laing and P&O are looking
to get out (indeed, most of the majors would like to ditch some, if
not all, of their contracting business).
Why should this be? Well, for one thing everyone is realising that
cutting capacity is one part of the answer for construction. It is
a means and not an end, the first step of the journey and not the
destination.
The industry needs more than rationalisation to move forward, it
needs radicalisation.
For two decades contractors have showed themselves capable
technicians and inadequate businessmen. Now they need to develop
their services and business ideas to improve their returns. They
need to encourage thinking at every level of their operations - an
alien and radical concept indeed.
That is the change that needs to take place. Without it, the
industry will be forever mired in low profitability.