by Keren Sall
JCB is continuing to roll-over its worldwide production and sales
expansion plans by taking a controlling stake in an Indian
manufacturing venture.
Under the new arrangement, which has been approved by the Reserve
Bank of India, JCB has 60 per cent of the JV and Escorts 40 per
cent, rather than the other way. The deal will result in JCB
pumping millions of pounds and transferring manufacturing
technologies in the UK into the JV plant it set up 20 years
ago.
Sir Anthony Bamford, JCB chairman and managing director, said the
company planned to use the plant to get a foothold and expand sales
into other parts of Asia, including China. "Last year we ended our
JV with Sumitomo, so that we would be free to manufacture and sell
tracked excavators anywhere in the world, and we have also invested
£39 million to build a manufacturing plant in the USA in
Savannah, Georgia."
Raja Nanda, chairman and managing director of Escorts said: "We
have enjoyed an extremely successful and cordial relationship with
JCB, and that will continue in the future. JCB is now in a position
to bring further technology and investments to Escorts JCB and this
will be of great benefit in expanding the business."
Escorts has 80 per cent of the backhoe market in India. It was
instrumental in creating and expanding the demand for the machines.
Sales now average 2,000 backhoe loaders a year. The company has
some 30 dealerships in India, with 70 outlets throughout the
country.
The JCB venture in India which employs 500 people will branch out
into building products other than backhoe loaders which it has
concentrated on until now. But the company was not forthcoming
about exactly which products would be built at its Delhi
manufacturing facility.
JCB made a pre-tax profit of £84.2million on a turnover of
£786 million last year.