A sweeping avenue of mature chestnut trees leads the visitor to a
cluster of red-tiled buildings set amid acres of green fields
stretching as far as the eye can see. The seemingly tranquil scene
is disturbed only by the presence of site huts and the steel
skeleton of a new grandstand rising out of the landscape.
Newmarket, the headquarters of British flat racing, is undergoing a
transformation, as are many sports venues in the UK, notably in
football. The reasons for this are not hard to find. With the
general rise in the quality of leisure activities, punters are just
not prepared to put up with poor facilities, queues for toilets and
bad food. So the old shed-style football stadia and racing
grandstands are gradually being replaced by much higher quality
facilities.
But all this comes at a cost and the difficulties facing the
chairman of football clubs and those running horseracing reveal
some interesting similarities as well as some notable differences.
The main contractor at Newmarket, John Mowlem, is ideally placed to
observe the contrasts as the firm boasts a number of major football
and rugby stadia projects to its credit, as well as three
horseracing grandstands - Newmarket follows schemes at Kempton and
Cheltenham.
Steve Smith, managing director of Mowlem Stadia Group, says the
problems of maximising revenue out of either football or
horseracing is common to both sports. Both are about getting 'bums
on seats,' but the problem is how to find revenue when the new and
expensive stadia are not in use. Football grounds are at least used
a great deal more often than racecourses. Newmarket is used for
only 14 days a year, so how to justify spending £16 million on
a new grandstand?
Smith says: "Enlightened football chairman realise that the game is
not sustainable over the long term with the current level of wages.
There was a massive financial input into the game with the Sky
deal, but TV won't factor up the money like that again. Football is
aiming at a higher market, but the problem is most of them are not
like Chelsea. You can put a hotel up in a fashionable part of
London like Chelsea, but you couldn't do the same at White Hart
Lane."
Smith also argues that health and fitness clubs attached to
football grounds are unlikely to be able to compete with the likes
of a Pinnacle or David Lloyd club. "Most football clubs can't do
it," says Smith, "you need swimming pools, but the structural
geometry doesn't fit."
In contrast one of the big advantages racecourses have over
football stadia is space. "You can put on an exhibition at most
racecourses and not have a problem with parking, which is something
you can't do at most cramped football stadia where parking is
usually limited," says Smith.
"On race days you've got to maximise revenue to a huge degree. The
Cheltenham Gold Cup lasts three days, but that's when they get 80
per cent of their revenue - 50,000 people, TV rights and the like.
On the other race days they'll get 5,000 to 10,000 people. It's
very different to football where they have 20-25 matches and Sky
money," points out Smith.
The other main difference between football and horseracing is,
well, the fact that racing, to an extent, attracts a better class
of punter. This will be immediately evident at the new Newmarket
grandstand in the form of the high quality finishes - American red
cherry panelling for example.
Another difference is that the Newmarket hospitality facilities are
designed not only for race days, but to encourage people to rent
them out at other times of the year. Bigger rooms are being built
so they can be used for weddings, exhibitions or conferences - all
of which helps generate revenue outside of race days.
Mowlem knew the Newmarket contract was coming up while it was
working on its £9 million Kempton project. Project manager
David Goward, who has the restoration of the Grand Hotel in
Brighton, as well as Kempton and Cheltenham under his belt, faced
an anxious wait after the initial enquiry.
"We waited for the documents for ages and thought we might have
missed out, but once they came through at the end of September 1998
we got the award in mid-November," remembers Goward.
Mowlem had prepared the ground well. It had the advantage of the
Kempton and Cheltenham projects, where the overall client is the
same as for Newmarket. Newmarket Racecourse Trust is part of
Racecourse Holdings Trust, which owns Kempton and Cheltenham. In
addition, Smith ensured that the Mowlem team met up with the
architect, Goddard Wybor Practice of Leeds, who designed the new
development at York's racecourse. Mowlem had already worked with
structural engineers Jan Bobrowski and quantity surveyors Davis
Langdon and Everest on the Kempton job.
Mowlem has also taken care to keep the same team together on its
racecourse projects, thereby offering the client a continuity of
experience and personalities.
This continuity also extends to some of the major trade
contractors. Because of the tight schedule needed to get the new
grandstand open for the spring 2000 deadline, the client had
already tendered some of the trade packages. The packages covered
demolition, piling, lifts, steelwork and pre-cast concrete. All of
these were novated to Mowlem, who tendered all the remaining
packages.
Taking on novated packages can be a little awkward for main
contractors, but Steve Smith says this is not the case at
Newmarket. "Luckily we knew most of those trade contractors. It's a
very specialist market. People get work by reputation and that
applies to the specialists as well. It's not just what you know,
but what is your attitude. So we all knew each other and that gave
us a very good start to the job."
The critical package was the steel. Wescol Glosford ordered the
steel two days after being awarded the package. "They confirmed
they could deliver and as a result we were one month ahead in
tender planning than the other contractors bidding," says
Smith.
Work began with the demolition of the 1875 Rowley Mile grandstand
and was followed by the piling. This takes the form of contiguous
piled walls and individual piles with reinforced concrete ground
beams and slabs. A slight problem was encountered here when it was
found that the foundations of the old grandstand extended further
than previously thought. "The poor old engineer spent Christmas
designing a retaining wall, but it didn't hold us up as the
contiguous piled wall was to have been the last element anyway,"
says Goward.
The new grandstand is 106m long, 39.4m wide and 34m high and
connects to the existing Head On Stand. It has a capacity of
10,000. The five-storey structure has a steel frame with a metal
clad and glazed cantilevered roof and Bison precast concrete upper
floors and stepped terraces. External walls are composed of
stone/block cavity walls, aluminium framed glazed walling, metal
panel cladding and frameless glazed walling to the multi-tiered
panoramic restaurant and scenic liftshaft.
Internal walls are generally of blockwork construction with
considerable use of timber and other high-quality applied finishes.
Plant is positioned at ground and fourth floor levels.
Unlike football grandstands, horseracing stands make use of both
front and rear elevations. Football is about, at least in theory,
keeping people in their seats, but horseracing is all about
movement. People walk to the rear elevations to inspect horses in
the parade paddock and move about to place bets and fetch
refreshments throughout the day. In short, horseracing grandstands
need to be designed for ease of movement.
The first floor features a lower standing terrace at the front and
a large terrace at the back, where external columns support the
balcony. The second floor features the Jockey Club dining area,
which can double up as a function room. The viewing balcony is
seated as, "you get a less mobile crowd here," says Goward.
The third floor accommodates a stepped restaurant with one
frameless piece of glazing providing unrestricted viewing. The
thick toughened glass is suspended from the structural steel with
clear silicon strips in between the panes.
The fourth floor provides host to 12 hospitality boxes - each with
its own kitchen area - and the photo-finish box. Above this a
Kal-Zip canopy roof is suspended from a steel column, thereby
avoiding any obstruction to the glass-fronted restaurant
below.
"The whole project is designed for a quick build of the structure
to ensure we have the maximum amount of time to get the finishes
right. The steel, for example, was painted at Wescol's factory and
just lifted into place - you get a better quality too that way,"
says Smith.
The finishes include fully tiled toilet areas with vanity-top
granite wash stands and American red cherry throughout. All the red
cherry has to be got from one source to ensure doors match
particular wall panels. The ground floor will feature terrazzo
tiling up to to the first floor, after which bespoke carpeting will
take over to give a plusher look. The lifts are panelled to match
the rest of the building.
Mowlem is currently on target to meet "the 2000 in 2000," ie the
2000 Guineas Classic race in April 2000.
BOXTEXT: INBRIEF
l The new grandstand is 106m long, 39.4m wide and 34m high and
connects to the existing Head On Stand. It has a capacity of
10,000.
l Horseracing stands need to be designed for ease of movement.
People move to the rear elevations to inspect horses in the parade
paddock, to place bets and fetch refreshments throughout the
day.
l Mowlem is currently on target to meet "the 2000 in 2000," ie the
2000 Guineas Classic race in April 2000.
BOXTEXT: Mowlem has also taken care to keep the same team together
on its racecourse projects, thereby offering the client a
continuity of experience and personalities.