When HBG and Boskalis announced their merger on Monday, their press
release contained a pleasant surprise. Normally people are reduced
to numbers in these high financial manoeuvrings - at best a
headcount to be exploited; at worst, an overhead to be reduced.
One of the key justifications offered for the merger was to provide
"abundant career opportunities for employees". It would good to
think that the needs and concerns of ordinary employees featured so
high on the list of priorities for deal makers. Good, but not
entirely credible.
Cynics might argue the two firms were short of a more convincing
story to tell. Or perhaps the Dutch attach a very different value
to social considerations than we do on this side of the Channel.
Certainly providing a nicer life for employees is not exactly a
standard way to rationalise a £3bn merger to the investment
community. Perhaps in future that needs to change. (see page
1)
That is certainly what the industry leaders quoted in our
sustainability feature believe (see page 14).
They argue that sustainability no longer means just cutting down
greenhouse gases or maintaining economic success factors. It means
maintaining human and social stability, too.
Yet as Sir Martin Laing admits, the industry can put a business
value against improving efficiency, and even against green design
and waste reduction. But the experts are still stumped to know how
to make a business case for the social dimension.
But if a case can be made anywhere, surely it is in construction.
After all the caveats have been made, it is still a dirty,
dangerous industry that inconveniences the public it serves and
struggles to attract the recruits it needs.
Wouldn't it be good to see this change? Wouldn't it be good if
construction could take a lead.