Atlas Copco to re-brand Krupp ready for Bauma


Atlas Copco has said that the integration of its recently purchased Krupp brand of hydraulic attachments will be completed in time for the Bauma exhibition in 2004.

"We will have re-branded the range as Atlas Copco by then," said senior executive vice-president Bj"rn Rosengren.

"The combination of the two brands is a perfect match. Atlas Copco is very strong in the small sizes, while Krupp has the reputation in medium to large units," said Rosengren, adding that the purchase had made Atlas Copco the market leader in hydraulic breakers.

The company also plans to introduce a four-model range of rotating demolition pulverisers in January of next year, as well as two new hydraulic breakers made for scaling.

Another area Atlas Copco is hoping to exploit further is surface mining, which now accounts for 94% of mining activity. "We're very strong in underground mines, but less so in surface mining which has good potential for us," said Rosengren.


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