A year is a long time in the City. Twelve months ago, the support
services sector was seen as the promised land for construction
companies. Seduced by its high margins and the extra credibility it
offered their PFI bids, many had bought into the sector and happily
watched their share prices rocket.
But then it all turned sour. Amey's accounting scandals, the train
crash at Potters' Bar and increasing concern about the bid costs
involved in PFI projects, particularly on the London Underground,
caused uncertainty to sweep through the City. Against the
background of a bear market, most of the big support services
players - which invariably had hefty PFI commitments as well - saw
their stocks plummet during the second half of the year.
The question is, how much of that crash was down to widespread
panic in the City, which saw the whole support services industry
dragged down by the problems of just a few? In which case, will
2003 see a recovery?
Andrew Nussey, support services analyst at Arburthnot, is
cautiously optimistic. He concedes that the support services sector
was "unfairly tarnished" by the problems of Amey in particular. But
he suggests there is a general consensus in the City that the
support services market was grossly overvalued this time last year.
Amey, for instance, was trading at 27 times its projected earnings
in March 2002.
And he makes it clear that the City will not stand another company
that tries it on with similar confusing accounting practices. "The
bottom line is still a secure long-term forward orderbook, but
importantly, a high degree of marginal visibility," says Nussey.
Cashflow problems
He is concerned that some firms that have bought into the support
services market in the past few years, particularly on the soft FM
side, have underestimated the high level of investment required in
the early years of such contracts. This, he continues, can lead to
problems with cashflow, particularly if the company in question is
also trying to service costly PFI bids.
Amey is the classic example of that. Despite a high forward
orderbook, its cashflow problems have brought the company to its
knees, with its share price plummeting from more than 400p a year
ago to just 17.5p last month.
The group has been forced to sell off various parts of the
business, including its PFI equity stake to John Laing for
£29m most recently. With questions still hanging over some of
its other activities, notably Croydon Tramlink, the company may yet
be forced to sell off its most prized asset - its roads
business.
Amey's Tube Lines stablemate Jarvis has also suffered a heavy fall
from grace, after being one of the most consistent performers on
the support services market since transferring from construction
four years ago.
The Tube bid costs are part of the story, but more damaging has
been the fall out since the train crash at Potter's Bar last
spring. The big worry for Jarvis, aside from the possibility that
Network Rail may take all of its infrastructure maintenance
contracts back in-house, is that its wider businesses may be
affected by the impact of the rail disaster.
However, Jarvis Workspace FM regional director Paul Cottam feels
the company is still well placed. "We've been operating in this
market for much longer than many of the more recent entrants to
support services," he says, "so we know what to look out for when
we bid for work. For example, we won't touch contracts that are
less than five years' duration because we know it's very difficult
to get payback on our investment over the contract. But there are
firms that will take contracts for three years or less."
He also believes that Jarvis's strategy of building its reputation
in key market sectors will stand it in good stead. "We built the
first PFI school in Dorset, we've invested a great deal in that
sector, and we've gone on to being a leading player in PFI
schools," he points out.
PFI still the driver
PFI remains the main driver for construction companies looking to
make acquisitions or build up their support services businesses,
although to varying degrees.
Interserve, for instance, expanded its FM capability cautiously on
the back of PFI deals, then boosted its capacity enormously with
the purchase of FM specialist Building & Property Group in
December 2000.
Now FM accounts for almost half the group's billion-pound turnover
and has helped the company become a key player in the PFI and
support services markets, picking up deals such as January's
£250m Army Sixth Form College PFI, which might once have been
expected to go elsewhere.
The group feels confident enough to look for white-collar FM
businesses to complement its existing blue-collar capabilities.
Executive director John Vyse says: "Because there are clients that
want companies to take on payroll management, accounting
requirements or IT support, it is an area that we are looking to
become more involved in."
The idea of being able to offer clients a complete, total FM
service has also driven John Mowlem's aggressive FM acquisition
drive. The group has made a series of FM purchases over the past
few years, the most significant being the £42m buy of the Pall
Mall cleaning business in 2001.
"There is an increasing tendency in the market to bundle contracts
together - everything from the cleaning to the M&E," explains
Mowlem development director Arthur Moore. "But that's not to say
everyone will go down that route; different people want different
things. However, with our wide portfolio, we are well-placed to
offer a solution to most clients."
Its FM companies also give Mowlem added weight in its PFI bids. But
the group believes there is another very good reason why having
such a broad portfolio of clients will serve it well: it sees the
opportunity for cross-selling among its various businesses. For
example, if the group's piling business wins a contract for the
groundworks of a new supermarket, then Mowlem should be well placed
to bid for the cleaning contract when the supermarket is
built.
The jury is still out as to how successful this latter strategy
will be. But the signs are that Mowlem is becoming increasingly
competitive in the FM market. Last October, Mowlem Aqumen, the
group's FM company, was appointed by HSBC to maintain almost 2,000
of its branches and offices for five years in a deal worth
£400m.
So does that mean the City will react positively to further soft FM
acquisitions by construction companies? In the past few years it
has: Mowlem's share price shot up after its acquisition of Pall
Mall, and a year ago, Alfred McAlpine's share price rose almost 10%
after its acquisition of Stiell.
Arbuthnot's Nussey is doubtful if there will be the same share
price hikes as in the past, but points out that for serious players
in the support services market, acquisitions are the way forward,
as a directly-owned labour force is the only way to ensure
high-quality delivery of service standards.
"If you're in a long-term contract, particularly a 25-year PFI
contract, you need reliability; you can't afford to rely on
subcontractors, particularly with a looming skills shortage," he
says.
But as an increasing number of firms enter the support services
market, will its margins remain as high? One danger is that some
firms may pay inflated prices for averagely-profitable FM
companies, as the number of those available to buy shrinks. Even
Alfred McAlpine's Stiell acquisition was hardly a bargain; it paid
£85m for a firm with profits of just £5m.
The other more serious issue is that as the market becomes more
crowded, particularly with players from a construction background,
then a construction mentality on margins may take over.
Mowlem's Moore admits this is a worry. "The product lifecycle in FM
is very quick - about five years - and as long as the product is
changing and we are adding value for the client then it's
fine.
"But when the product stops changing and effectively becomes a
commodity then maybe we will see more pressure on margins."
This may become a particular concern among the lower-skilled FM
services, such as cleaning.
Jarvis's Cottam however, believes that the longer-term nature of
the contractual relationship will make support services contracts
much less prone to a low-margin culture.
"Because FM is over a long term, you put in more investment, and
build up a better relationship with the client - you get to
understand each other's issues," he says. "By contrast, most
construction contracts are much shorter, you've got less time to
make things stack up financially, so the culture becomes much more
adversarial."
No shortage of firms lured to FM
It seems as long as margins are high, there will be no shortage of
construction firms lured towards FM. The likes of Carillion and
Interserve have made it clear that they have ambitions to make
acquisitions in the area.
As Mowlem's Moore says: "The support services sector was overvalued
last year, but it still has far better earnings pound-for-pound
than traditional contracting."
His company's construction business reported a 1.7% margin last
year, which is considered almost healthy by industry standards.
Carillion, for instance, could only return 0.3% on a £500m
turnover in the first half of last year - little wonder it is
hungry for FM acquisitions.
And with the commercial construction market shrinking, there will
probably be even more incentive to move into support
services.
"There's still a lot of opportunity in the support services
sector," says Hussey, "and as 2003 develops, the long-term picture
may begin to look much healthier. We will see more of the companies
that entered the PFI and support services markets a few years ago
start to get a return on their investments.
"Serco, for instance, the grandfather of blue-collar service
providers, recently delivered a very healthy set of results, with a
20% increase in profits. That should be encouraging for the sector
as a whole."
It is a sector that is still some way from realising its full
potential (see box), and the government continues to encourage
local authorities and other public sector bodies to outsource.
And conversely, while the commercial slowdown may not help
construction, it may lead to increased outsourcing as private
companies seek to cut overheads, thereby further boosting the
private sector support services market. n