Suppliers' ability to forecast housebuilders' demand for their
products will be hamstrung by a change in the reporting of housing
statistics.
The Office of the Deputy Prime Minister (ODPM) will switch from
monthly to quarterly reporting of housing starts and completions in
April.
The Brick Development Association chief executive Con Lenan said:
"The brick industry has adapted to the system of waiting six weeks
for monthly figures. The six-week time lag added to the quarter
period could result in a delay of 18 weeks before significant
developments come to light. "This could hamper the ability to
accurately predict trends at an early stage and so have serious
consequences for an industry which is characterised by long lead
times," he added.
Marshalls contract trading director Glen Sabin told CJ the switch
to quarterly reports "calls into question the usefulness of such
data".
The ODPM's figures are generally regarded as the best barometer of
the sector, covering both private and social housing. The most
recent figures state that quarterly reports are "better for
assessing trends as the monthly figures are very variable".
Construction Products Association economics director Allan Wil'n
said: "The switch is all the more puzzling given the increased
political importance being given to new housing provision in the
Communities Plan."