FMB launches self-promotion campaign

The Federation of Master Builders (FMB) has today (Wednesday) kicked off an ambitious campaign to promote itself and its members to Britain's consumers.

The campaign, which will run throughout May and June, aims to: generate more business for FMB members; raise the profile of the FMB logo as 'the sign of building quality'; increase the use of the Find-A-Builder website as an essential source of information for consumers; to encourage the public not to use cowboy builders; and to help improve the public image of Britain's building industry.

The FMB has produced The Essential Guide to Home Improvement, aimed at homeowners who are thinking about having building work done. The guide contains articles such as advice on planning, managing projects, top tips on dealing with builders and avoiding cowboys, as well as information on services such as Find-A-Builder, MasterBond, and FMB's Plain English contracts and more.

The campaign will be supported by advertising in a pilot area - Reading, Newbury and the surrounding areas of the Thames Valley over a three-month period, with a view to using the successful elements of the advertising in other regions.

Radio advertising will also be running in the pilot area.