King to drive Quality Mark membership in North West

Firms in the North West of England are to be targeted in the latest drive for new members by Quality Mark (QM) - the government-backed national register of approved builders working in the home improvement market.

The autumn push, to feature around eight enlistment events over three weeks, is being bolstered by the recruitment to the Quality Mark team of former Manchester City architect Bob King.

His appointment, to spearhead the North West drive, is the latest and most high profile in a series of additions to the core QM team as the project continues its enhanced national rollout campaign.

King said: "The many thousands of mostly small firms in the North West who work on people's homes have everything to gain and nothing to lose by seeking Quality Mark accreditation.

"That will be part of my message to firms as I become involved in bringing Quality Mark to them with our events in the autumn."

King is also a board member of the Local Government Task Force and Rethinking Construction Ltd, which joined forces with the DTI's Quality Mark team earlier this year to push the scheme forward.