CITB's most ambitious ad campaign

The Construction Industry Training Board (CITB) has revealed details of its most ambitious advertising campaign to date.

The campaign, costing some £900,000, features magazine, radio, ambient and on-line advertisements and a new web site aimed specifically at 13- to 19-year-olds.

The new web site offers online careers information, as well as a range of interactive features such as visitor polls, games, news and on-line careers advice. All visitors to www.bconstructive.co.uk will also have a chance to win HMV vouchers.

Teenagers will be hit with positive images of the construction industry in lads mags such as FHM, Loaded, Match, Official Playstation 2 and Max Power and in the female equivalents such as Bliss, J17, Elle and Smash Hits.

One million drinks coasters will be placed in pubs and bars and 1.2m postcards will be available to pick up in cinemas, schools and colleges.

• Latest CITB figures reveal that the number of apprentices training for a trade has leaped by 10%, while a snap shot survey in April of construction course applications at colleges shows that numbers for 16 to 18-year-olds have increased by 19%, while for 19-year-olds there was a rise of 25%.