Marubeni-Komatsu majors on aftersales and finance

Marubeni-Komatsu said it has embarked on a five-year strategy to boost its brand image and increase sales by reducing customers' overall costs.
The company said the Maximum Output customer support programme and the new Marubeni-Komatsu Construction Equipment Finance are both key elements of this strategy.
Maximum Output covers areas from specifying the correct machine and attachment to minimising repair bills and maintaining residual value.
To help customers do this it is publishing quarterly lists of key sales contacts.
Aftersales packages now include parts supply agreements, full maintenance contracts, undercarriage parts and inspection, remanufactured units, and replacement ground engagement tools.
Machine tracking, online parts and service information, oil and fluid analysis and on-board health monitoring are also available.
According to Matthew Scott, Marubeni-Komatsu's marketing manager, customer support now involves 75% of the staff, while a new parts warehouse in Brussels and bigger stocks at Marubeni-Komatsu's 11 UK branches will improve service.
Dedicated finance staff now offer a range of products including low (or no) deposit schemes, balloon payments and payment holiday options.
"Our products are second to none and our service will be second to none too, and we don't just mean among plant manufacturers," Scott said.