CNH set to be a big contributor

Having invested £194m in R&D, £94m on its production plants and made the transition to Fiat Kobelco, CNH is set to be a "good solid contributor to the bottom line," the company said at Bauma.
The company used the show to reinforce its multi-brand strategy with Case, Fiat Kobelco, Kobelco, New Holland and O&K all sharing one 10,000m2 stand.
Worldwide construction equipment business president Harold Boyanousky said that the company has undergone the most ambitious product renewal programme in the industry and has produced 266 new models in three years. "The individual brands could not have done this on their own," he said adding that, contrary to rumours, the Case-Sumitomo alliance is still strong.
Outside, evidence of the multi-brand strategy was on display with new mini excavators sporting the badging and colours of O&K, Case and New Holland.
The rollout across the brands also included backhoe loaders (Case, New Holland and Fiat Kobelco), wheeled excavators (O&K, Fiat Kobelco and Case), crawler excavators (Fiat Kobelco and O&K) and short swing excavators (New Holland and O&K).