Wolseley combines five brands under one roof

Wolseley will open an outlet in Middlesbrough next month that combines its Plumb, Build, Drain, Hire and Parts Center businesses under one roof.
The near 5,000m2 Wolseley Trade Park unit opens on 1 June at Skippers Lane. Two similar centres are already open in Highgate, north London, and Gravesend, Kent. However, these are not bespoke, simply extensions and refurbs of existing Builder Centers, and do not include all five key brands.
Wolseley sales and marketing director David Moody said: "Trade customers want the reassurance of a trade centre to stock the products and give the specialist advice they need. But those that operate across a range of sectors increasingly want the convenience of having everything they need in one place."
The concept emerged after Wolseley found success with the "implant concept" where customers can visit, for example, a Plumb Center store within a Build Center outlet.
"This branch-in-a-branch concept has proved popular and the Wolseley Trade Park is a logical extension of this approach," Moody said.
The other two brands that Wolseley operates, Pipe Center and Climate Center, do not feature as part of the Trade Park plan.
The company admitted that over the years it has been "the biggest company no one has ever heard of" and that "it proves its worth through results, so no one has ever cared what it does".
In March, Wolseley moved from a divisional structure to a brand structure and launched the Climate and Parts Center brands.
Moody said: "After years in hibernation we have now fully redefined our role.
"The new brands and trade parks are proof that Wolseley has no intention of standing still," Moody said.