Earlier this year, the Office of Fair Trading (OFT) concluded an
investigation it had been carrying out since June 2002 into the
tendering practices of flat roofing contractors in the West
Midlands. The OFT's findings will serve as a warning to many
businesses in the construction industry to maintain effective
internal company policies to ensure compliance with UK and EU
competition law. The sanctions that can be imposed for breach of
the various regulations are draconian.
The Competition Act 1998 prohibits agreements, practices and
conduct that have a damaging effect on competition. The Act
provides for fines of up to 10% of a company's turnover for each
year of infringement, subject to a maximum of three years.
Additionally, under the Enterprise Act 2002, individuals found
guilty of such practices may face criminal penalties, including up
to five years' imprisonment.
The OFT has indicated that it regards cartels as a particularly
damaging form of anti-competitive agreement. Their purpose is to
increase prices and, as a result, they cause harm to the consumers
of the goods or services concerned. Any business found to have
engaged in cartel activity is likely to face a particularly high
financial penalty.
Anti-competitive practices
The whole investigation started when Briggs Cladding and Roofing,
acting through its parent company Ruberoid, notified the OFT of the
anti-competitive practices that were prevalent within the region,
and applied for leniency in accordance with the OFT's leniency
scheme. As the first party to approach the OFT before it had
started its investigation, Ruberoid and its subsidiaries were
granted 100% immunity, conditional upon it co-operating fully with
the OFT throughout its investigation.
Having decided that there were reasonable grounds for suspecting
price fixing or market sharing, the OFT began formal investigations
by obtaining warrants from the High Court to enter and search the
premises of a number of companies. Unannounced visits were also
made to a number of other businesses under the powers available to
the OFT to enter premises without warrant to seize relevant
documents.
Nine flat roofing contractors were found to have been involved in
individual agreements or concerted practices with the object of
fixing prices for repair, maintenance and improvement works for
flat roofs in the West Midlands.
When a client wished to undertake flat roofing works in the area,
in order to have competition for the individual contract, it
typically invited a number of suitably qualified roofing
contractors to submit tender bids detailing the price at which they
could undertake the work specified. Clients included both public
and private sector entities over a wide range of projects,
including a number of schools, a community library, a shopping
centre and a car park.
The OFT investigation found that a number of flat roofing
contractors working within the region were colluding to eliminate
competition among themselves. A large number of faxes between the
companies revealed that they had agreed to return token bids that
were inflated to allow other firms to win the contracts. The lowest
bids were not being determined by market forces, but by the
suppliers themselves.
Cover bidding
There were generally three types of arrangement that could result
in a pre-determined supplier winning a contract. First, it was
found that 'cover bidding', also referred to as cover pricing, was
widespread. This occurs when a supplier submits a marginally higher
price that is not intended to win the contract. This is a price
that has been decided upon in collusion with another supplier that
has been secretly nominated to win the work. Cover bidding gives
the client the impression of competitive bidding but, in reality,
suppliers are agreeing to submit token bids to pave the way for one
firm to win the work.
The OFT was unimpressed with the contractors' contention that they
were often under intense pressure to submit bids, failing which the
client authority might strike them off a pre-qualified panel of
approved contractors. That did not amount to a sufficient
explanation or excuse for cover pricing, which was viewed as a
particularly serious infringement of the Competition Act.
Another type of arrangement found was 'bid-suppression', when
suppliers agreed among themselves either to abstain from bidding or
to withdraw bids.
Rotating bids
A third arrangement described by the OFT was 'bid-rotation', a
process whereby the pre-selected supplier submitted the lowest
selected bid on a systematic or rotational basis.
Fines totalling more than £330,000 were imposed. Briggs, which
had committed more infringements than any other company, had its
fine reduced to zero as it kickstarted the investigation. Another
firm, Howard Evans Roofing, also co-operated with the investigation
and had its fine reduced by half.
It is clear that the OFT regards anti-competitive practices as
widespread, particularly within the construction industry. It will
pursue such investigations with vigour whenever it can, acting upon
tip-offs encouraged by its leniency policies. Under newer
regulations it will also have powers to eaves-drop on
communications if it suspects foul play. Unannounced searches of
company premises are an equally powerful way of getting to the
evidence. Criminal prosecutions are likely where directors and
management knowingly engage in such practices. Perhaps these
powerful measures, originating primarily within the EU, will
eventually eradicate these damaging practices.