Pearce Group is in line to enjoy a £50m surge in turnover to
£200m this year. The upturn is the result of delayed work from
the previous year now coming forward.
Pearce is finding the £500,000 to £1m contract sector to
be the most rewarding, with the group's chief executive John
Rackstraw describing the £1m to £4m sector as a tougher
one to make decent margins in.
Rebranding has seen the former divisional names of Pearce
Construction and Pearce Retail and Leisure being dropped, with all
operations now working under the banner of Pearce Group. This has
resulted in redundancies as a result of 'de-layering' at senior
management level.
Pearce emerged from the Crest Nicholson group in January 2003 as
the result of a management buy-out (MBO). "Generally we've done
well since the buy-out - although despite your plans they are never
quite what gets delivered," Rackstraw said.
"I see the next year as extremely exciting for the group. Year one
was our honeymoon, while the current year can be summarised as
involving hard work and change implementation.
"Next year we will start to build the business up. We're not
chasing expansion. In fact there will be a slight fall in turnover
as this year's jump, from the previous figure of £150m to
£200m, is the result of delayed projects coming back on
line."
Rackstraw said better construction companies are currently
achieving out-turn margins of over 2%, while their struggling
rivals are running in the 1% to 1.5% band.
This year Pearce will fall short of the 2% margin figure due to a
£2m investment in IT (see p5), coupled with the fact that some
projects dating back to the time of the buy-out are making "less
than they told us at the time", according to Rackstraw.
Restructuring has also led to redundancy costs and there has been
the further cost of the group's rebranding.
The MBO was led by a team of two: Rackstraw and group finance
director Tim Lee. At the time, Rackstraw headed up Pearce Retail,
the most successful of the six divisions within the group.
The initial MBO plan was for Rackstraw and Lee to take on Pearce
Retail only. However an all-or-nothing scenario prevented that. As
a result "there was a job to do," said Rackstraw.
"Construction businesses are not valued highly and various venture
capital groups were only interested in the retail and leisure
divisions.
"But we got rid of the venture capitalists and a debt-only deal
evolved. Some of our liabilities were underwritten by Crest. We
only had to borrow money for three minutes, in fact, and we've not
had to borrow since."
Selling housing land in Evesham generated some cash. The Midlands
division, which had not made money for a while, was closed and
another business based in Barnstaple, with a £14m turnover,
was sold to its management.