Morrison is back - again
Morrison is Morrison again, having dropped the AWG brand.
In May the decision was taken to 're-rebrand' the infrastructure
management business (IMB) of AWG to Morrison, its original name.
The re-rebranding finally took place last Wednesday.
The firm said: "IMB found itself with two brands - AWG and
Morrison. Creating a new brand would be risky and expensive. The
practical solution was to revive the Morrison name."
This action allows the group an opportunity to position Morrison as
a support services business.