Readymix plans strategy change to improve profit

Readymix plans to focus on higher-value contracts after the company reported falling profits.
Managing director Joe Doyle told CJ the company plans to recover increasing materials, transport and labour costs. "We're looking at value rather than going for bulk," he said.
CJ reported last month that materials firm Hanson is offering sales staff profit-related bonuses as it concentrates on margins instead of volumes.
Doyle said the materials industry has traditionally been prepared to accept lower margins for bulk sales, and has been hit by soaring operating costs. "I think all companies are going down this route and this is where we end up."
He said a competitive market has made it more difficult to pass operating costs down the supply chain. "Normally these costs can be recovered from the market."