Johnston brand will continue


Johnston Sweepers' new owner the Bucher Group has reassured the company and customers that Johnston's brand and products have a secure future.
Johnston's new managing director Coen van Rosmalen said a dual brand strategy would be pursued.
He said: "There won't be any difference. Johnston will have its own product line and its own branding."
Where there would be difference is in Bucher's financial security - it has a £725m turnover - and long-term business strategy of market leadership, he said.
"The difference between the Johnston and Bucher products is important and we will keep this in the future," said van Rosmalen. He added that both brands will continue to be marketed through separate dealer networks.
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Johnston's operations in the US and Canada were subject to management buy-outs. These companies manufacture some specialist sweepers and will continue to act as distributors for UK-built products.
Bucher made a voluntary reference to the UK Competition Commission, but despite John-ston having around 60% of the UK market, van Rosmalen is not expecting any problems as Bucher supplies only a few specialist sweepers to businesses such as airports. Clearance for the takeover has already been given across the rest of Europe.


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