Making the right connections with CJ Connect
newsletter feature: 14 June 2006
Making a connection
Expert knowledge is a valuable resource, and if you have it, it pays to flaunt it. Sharing your wisdom with others is a good way to raise your profile and increase your reputation, with both new and existing customers. But unless your field of expertise is in marketing and communications, you may not have the means to get your information out to the market. CJ Connect is a new service to help you do just that.
Introducing CJ Connect
CJ Connect is a joint venture between Contract Journal and Mondaq.com, a leading online content distributor. The concept is simple: you write about what you know about – your unique products and services – and CJ Connect delivers it to the audience.
The service provides a platform for distributing all kinds of information. You can upload press releases on product launches or projects quickly and simply. But if you have specialist knowledge that may benefit – or impress – others, then you can also use CJ Connect to get that message out, by providing an opinion piece on a topic of current interest in the industry.
Reaching readers
The real advantage of CJ Connect is that all information submitted goes not only on to the CJ Connect site, but is also distributed widely to other sites. With one quick step you can reach many online services at once, thereby vastly increasing the number of readers you can reach.
CJ Connect is able to do this because it has built up relationships with a huge content distribution network encompassing everything from syndicated news services like Reuters and Dow Jones, to online search engines, research databases, and proprietary business information systems.
Tracking interest
With CJ Connect you can also identify just who is reading your content, and what they are doing with it, helping you to plan your marketing strategy effectively.
CJ Connect's Management Usage Report monitors access to the content you submit. It provides you with the name, job title, company name, and email address of your readers, fully abiding by all data protection requirements.
You can even track exactly what users did with your information – did they simply read it, or did they also print it out, or forward it to a colleague? CJ Connect can tell you that, and can even tell you how readers came across your information by telling you what search terms they used to find your article.
Stay up to date on what the industry is saying
CJ Connect also helps you to find out what other movers and shakers within the industry are saying about themselves. Just visit the CJ Connect site to see what others have contributed, or sign up to the CJ Connect newsletter to stay up to date with the latest content.
CJ Connect also now provides RSS news feeds for all topic areas. You can even add these news feeds to your own website in order to provide real time updated content to your visitors. The content will be formatted to fit your site, but the updates will feed in automatically, requiring no maintenance from you.
Get CJ Connect-ed
To find out more about using CJ Connect to distribute your content, including cost details on using the service to get your message out to market, visit the site at www.cjconnect.com.
To add CJ Connect content to your website visit http://rss.cjconnect.com. This service is free of charge, and for a limited time we are offering all websites publishing our news feeds the chance to issue two articles/press releases for free through CJ Connect.