Redland puts its faith in new products

Redland, the rebranded roofing firm recently divested from the Lafarge Group, is looking to regain its strong position in the UK market with an emphasis on new products and an extensive R&D investment programme.

Relaunching the 90-year-old Redland brand, Andy Dennis, head of sales at Redland, said the company would use its heritage to drive interest in its new roofing products.

The company is to launch a flat-plate solar thermal system, able to provide up to 70% of a three-bedroom household's hot water needs in a 4m2 collection area, and a new weathered clay plain tile range.

It will also introduce a new radiant barrier. Originally developed for the Asian market, it reduces the transmission of radiant heat and prevents rooms suffering from overheating.