12:51 02 Feb 2009
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A reorganization at Speedy Hire will see the creation of a Speedy Asset Services, including a lightside and a heavyside business.
There will also be a strategic relationships division, according to radio news channel IRN.
The plan is to have the new organization up and running by April.
The leading posts will go to:
Speedy is looking to introduce an international services division, led by Mike McGrath as well as two others: branded services and advisory services.
The upheaval to the existing structure will see an end to the present product-specific divisions as Speedy shifts the focus on business with major accounts.
Speedy is looking to shift the perception of its operations towards those of a service provider rather than a pure hire supplier.
Speedy currently operates under two main divisions;
The latter is further sub-divided into:
Speedy feels that the European market will come to be dominated by around 20 super-customers in the future and it wishes to position itself to be a suitable provider.