** Import Warning ** A shared vision
What outsourcing model do local authorities most commonly follow?
It's a question that may
leave the contracting community scratching their heads. Indeed,
cynics might say the UK's 400 or so local authorities are hell bent
on employing a different model each time, rather than trying to
share best practice around.
One contract hailed as a trail blazer was Morrison's all singing,
all dancing arrangement with Norwich City Council, which
encompassed all the council's blue collar services, and was heavy
on performance incentives.
But five years since it was signed, few councils have followed that
route.
Earlier this year, Morrison signed up to another local authority
outsourcing deal, which is again being talked up as a best practice
model for others to copy.
The contract, in jv with Capita, is a 12-year arrangement with
Salford City Council worth £250m. The core of the contract is
highways maintenance - it's actually Capita's first venture into
highways - but unusually, Salford has bolted on other services as
diverse as planning, property management, and architectural
design.
Some 400 city council employees have been seconded to the jv,
called Urban Vision, with the two private sector partners also
seconding a number of staff.
Paul Mallinder is associate director of Urban Vision, and was
assistant director of business development with Salford City
Council when the externalisation idea was conceived. He explains
the thinking: "We reviewed all our services as part of Best Value,
and concluded different parts of the organisation would benefit in
different ways from a strategic partnership.
"Some sectors were subject to very volatile workloads, such as
architecture and planning. At such times, we'd have to go to
external consultants, which can be expensive and unreliable. We
felt that by going to someone like Capita or Morrison, then any
peaks in workload could be absorbed by those organisations.
"But there was also a regeneration agenda. We felt by externalising
these services, and allowing a new jv to sell the services to other
clients, we could create new jobs in Salford."
Hit the road
In the short-term though, Salford's biggest priority is its
highways. The poor condition of the council's roads has clearly
come to the attention of 'ambulance chasers', with claims relating
to trips and falls reaching epidemic levels.
Last year, 620 claims were made against Salford, running to
"several million pounds", according to Mallinder. "The average
claim is around £4,500, but if an old lady falls and breaks
her hip it can be considerably more."
Not surprisingly, Salford wants to boost investment in its roads
network, and is aiming for an increase from £1.5m to
£7.5m a year over the next five years. But this is not set in
stone. Like all council highways departments, Salford's faces a
real-terms budget freeze in the next three years, plus pressure
from the council to spend its allocated money elsewhere as it is
not ringfenced.
Urban Vision believes it has an answer to this potential shortfall:
short-term borrowing. Normally, any kind of debt finance proposed
by local authorities has the auditers scrambling for their red
pens, but Mallinder insists this approach is different.
"It's called 'invest to save'," he explains. "It's based on the
premise that by having roads in better condition, we will save
considerably on claims payouts, and that saving will effectively
pay for the borrowing.
"It's a model never before tried on highways maintenance."
To test the idea out, Urban Vision has already completed a footway
improvement pilot project. "We've repaired that stretch of footway,
so we now know what the asset condition is, and how often it should
be maintained," says Mallinder. "But also, we can measure claims
levels for that stretch to see if they are less than before the
pilot. Assuming they are, that's where we'll make the saving.
"Salford's internal auditors have already approved the 'invest to
save' model," he adds.
Mallinder expects Urban Vision to make other savings through
"better management" and "greater commercial awareness", which is
where the private sector partners come in.
Ken Harland is business development director at Morrison Highway
Maintenance and highway services director for Urban Vision, and has
already started identifying savings in that area of the business.
"It so happened that the lease on the old fleet of vehicles expired
when our contract began," he says. "So we were able to bring in a
new fleet. They are better equipped, with compressors installed on
board, rather than towed behind, and they have far more
fault-repairing facilities, allowing gangs to repair different
types of blacktop and concrete, rather than having to call out
another vehicle.
"And we have a new concrete mixing wagon, which saves gangs from
going back to the concrete plant just for 0.5m3 of concrete.
"We're also picking up the faults more quickly, because the
inspectors are being deployed better," says Mallinder. "The gangs
have hand-held devices, and report back according to the severity
of the faults (they're graded). And because all the vehicles are
now GPS-linked, we can work out which one is nearest and best
suited to the job."
Relationships with suppliers have changed too, says Harland: "The
12-year contract gives us a very strong bargaining position; it
means we can effectively bring suppliers in as partners."
Surprise, surprise
Harland admits Morrison was surprised by the range of services
Salford wanted to bundle together in the outsourcing venture.
"Particularly planning, as it's a regulatory function," he points
out. "But we are just doing the donkey work; all decisions will
rest with Salford."
By the same token, Harland has been surprised at some of the
services Salford has chosen to keep in-house. "For example, it has
retained environmental services, which includes grass cutting,
street cleaning and winter maintenance. The thinking was that if
there was a harsh winter, it could utilise refuse collectors for
winter maintenance.
"Obviously though, there is synergy there with highways
maintenance. And there's scope to switch those functions into Urban
Vision; it all depends on making the Best Value case. That's a task
for us over the next three to six months."
Separate ways
Harland says the other parts of Urban Vision, such as architectural
and planning services, are likely to remain fairly separate areas
of the business, with little interface with highways. But he feels
that having those functions in the jv does give it extra critical
mass.
"It demonstrates a sizeable commitment from Salford, allied to the
12-year contract," he says. "It also gives us more scope to
diversify. Our architects are very closely linked to schools, for
example, where we could do work resurfacing car parks or
playgrounds, as Morrison already does on an outsourcing contract in
Dudley."
Urban Vision is already bidding for - and winning - work with
external clients.
"Our architectural services department, which probably has the
biggest potential for growth of all areas of the business, is doing
work for the police," says Mallinder. "Our landscaping division is
working for Capita in Liverpool. We even assisted Capita in
preparing London's Olympic bid - it helped with the planning issues
- and that was great for staff morale."
But the main priority in the short-term is keeping the core client
happy. "Salford has put the emphasis on getting a sound structure
in place for a service delivery organisation that will grow as a
business," says Mallinder. "They want Urban Vision to create jobs
that can help regenerate the Salford."
For that reason, the council has not offered Urban Vision huge
financial incentives in the contract. "The jv will get a
£100,000 bonus if it achieves a number of performance
indicators, which falls away on a sliding scale, and they get
nothing for only hitting three-quarters of them," explains
Mallinder. "But £100,000 is not a huge amount for a company
with Urban Vision's turnover."
It's likely the jv will make most of its margin in efficiency
savings. Urban Vision has to deliver the service on the existing
budget, though once any profits it makes reach a certain level,
they're shared 50/50 with the council. "But Salford will reinvest
its share back into the service, so Urban Vision effectively gains
from that," says Mallinder.
Leading the way
It's quite a different contract from the performance-driven deal
signed by CityCare, the company set up by Morrison and Cleanaway to
manage Norwich's services. Of course, that may indicate most
councils simply require bespoke arrangements to deal with their own
local issues, or it could be that the outsourcing model is
continuing to evolve as legislation and directives from central
government change.
Harland, though, believes Salford could become a model of best
practice.
"Norwich looked like being the template three years ago," he says,
"but now, I think the likelihood is that other authorities will
follow Salford.
"Hartlepool and Bradford have already been here to look at what
we're doing, and there will probably be others."