OGC embarrassment at new logo

Red-faced officials at the Office of Government Commerce are trying to explain the thinking behind their new logo.

It cost £14,000 to create, but unfortunately nobody thought about what it would like when turned on its side.

The logo as intended... 

...and on its side.

The logo was intended to signify a commitment to the body’s aim of “improving value for money by driving up standards and capability in procurement”.

Instead, it may turn the organisation into a laughing stock.

Insiders say the logo was already emblazoned on to mousemats and pens before it was unveiled for employees, who spotted an 'alternative interpretation' of the logo within seconds.

A spokesman for OGC said: “It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters OGC - and it is not inappropriate to an organisation that’s looking to have a firm grip on Government spend.”